In a local context, pSEO is often used as a geographical proxy Out-of-state agencies use it to carpet bomb a wide area's search results. By injecting specific local metadata into these templates, they trick search engines, using the Schema, into classifying a distant business as a Local Business.
To identify a pSEO ghost page, look for a lack of local information. If the text is generic enough to apply to any city by simply changing the name, and the site’s metadata contains spoofed coordinates or Wikipedia links to a town where the company has no physical presence, it is a programmatic facade.