In The Field

Real Work. Real Results.
Documented.

This is not theory. These are actual builds, fixes, and turnarounds, documented as they happen. What the site looked like before, what changed, and what the outcome was.

In The Field 004: Facebook Is Good Enough
In The Field
In The Field 004: Facebook Is Good Enough
This report explores the danger of Platform Squatting. When a local mechanic relies entirely on a Facebook pro…
May 22, 2026 Read more →
In The Field 003: Introducing Authority Hijacking
In The Field
In The Field 003: Introducing Authority Hijacking
​I found dozens of websites claiming they worked with me. They didn't. They hijacked my brand to sell their Ve…
May 5, 2026 Read more →
In The Field 002: The $300 Vending Machine
In The Field
In The Field 002: The $300 Vending Machine
A competitor brags on Facebook about new client websites he sells for $300 from his Shopify store. I audited o…
Apr 30, 2026 Read more →
In The Field 001: The French Connection
In The Field
In The Field 001: The French Connection
​Most business owners only look at their homepage. If it looks fine, they think the site is fine. In some case…
Apr 24, 2026 Read more →
Welcome to In The Field
In The Field
Welcome to In The Field
​Welcome to In The Field, where digital theory meets the forensic reality of small business infrastructure. Th…
Apr 20, 2026 Read more →
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