In The Field

Real Work. Real Results.
Documented.

This is not theory. These are actual builds, fixes, and turnarounds, documented as they happen. What the site looked like before, what changed, and what the outcome was.

In The Field 013: Website Is Functional, All Good | The Good Enough Delusion
In The Field
In The Field 013: Website Is Functional, All Good | The Good Enough Delusion
​I audited a freight carrier's website and found orphaned driver application pages, missing meta descriptions,…
Jul 21, 2026 Read more →
In The Field 012: Someone Was Supposed To Be Watching | The Indifference Hosting Problem
In The Field
In The Field 012: Someone Was Supposed To Be Watching | The Indifference Hosting Problem
​A Newport auto shop paid a vendor $100/month for website management. The result? The domain lapsed, and the s…
Jul 13, 2026 Read more →
In The Field 011: Introducing Freebie Paradox | The High Cost Of Free
In The Field
In The Field 011: Introducing Freebie Paradox | The High Cost Of Free
​​A Blacksburg nail salon got a "free" website bundled with their credit card processor. The catch? A misspell…
Jul 6, 2026 Read more →
In The Field 010: Forget The Penthouse | Getting Out Of The Hole First
In The Field
In The Field 010: Forget The Penthouse | Getting Out Of The Hole First
​Most SEO advice assumes a baseline digital foundation that small businesses simply don’t have. From sites hid…
Jul 1, 2026 Read more →
In The Field 009: I Choose Not To | How One Spam Problem Turned Into A Policy
In The Field
In The Field 009: I Choose Not To | How One Spam Problem Turned Into A Policy
​When a local game shop deleted its website to stop contact form spam, the leak stopped—but the water went wit…
Jun 26, 2026 Read more →
In The Field 008: Introducing Split Authority
In The Field
In The Field 008: Introducing Split Authority
​When a business has three Facebook pages and two Google Business Profiles, its online power doesn't add up—it…
Jun 19, 2026 Read more →
In The Field 007: The Engineers Who Do Not Know They Have A Problem
In The Field
In The Field 007: The Engineers Who Do Not Know They Have A Problem
​An audit of a national B2B tech manufacturer reveals an inactive Google Business Profile, a broken site with …
Jun 17, 2026 Read more →
In The Field 006: The Clock Is Already Running
In The Field
In The Field 006: The Clock Is Already Running
When you open a business, the clock on your digital credibility starts running immediately. From missing websi…
Jun 12, 2026 Read more →
In The Field 005: Failure To Launch
In The Field
In The Field 005: Failure To Launch
A local boutique owner is left waiting weeks for a Shopify site with nothing to show, while her agency runs an…
Jun 6, 2026 Read more →
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